Tweets, apps and status updates will join the usual barrage of dunks, three-pointers and no-look passes more than ever this weekend at the NBA’s annual All-Star event.
For the first time, fans will be the sole dunk contest judges via Twitter, SMS and website-based voting. The league is also partnering with the social app Shaker to create a one-stop forum for fans to interact, chat and watch exclusive content.
“All-Star Weekend has really become a celebration of basketball, attracting a global audience and bringing together the best players from around the league,” Melissa Rosenthal Brenner, the NBA’s vice president of marketing, told Mashable. “Given the global nature of social media, it’s the perfect time to ramp up our efforts in the social space.”
(And if you want to see a video of a wicked dunk, click on the above picture of everyone’s favorite breakout star, Jeremy Lin.)
Courtesy of Mashable.com






