Tag Archives: Electronic Arts

Grrrl Power in EA’s NHL 12

Posted on September 14, 2011 by

Starting this week, 14-year-old Lexi Peters will be stick handling past men twice her size as she plays in the starting lineup for the Buffalo Sabres. Or the Vancouver Canucks. Or any NHL team the 90-pound left-winger chooses. Because when … Continue reading →

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Be a REAL Guitar Hero

Posted on June 3, 2011 by

Ubisoft’s new music game, Rocksmith, has a cool gimmick: you play with a REAL electric guitar. Yup, you read that right. One end of the USB converter cable that ships with the game goes into your console, and the other … Continue reading →

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Madden: NFL ’12 — players with concussions are benched

Posted on April 4, 2011 by

John Madden is leading the charge to raise awareness about the seriousness of head injuries. And he’s doing it with his popular football video game. The newest version of Madden: NFL ’12 will prevent concussed players from returning to games, … Continue reading →

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Advertising: it’s about story & narrative

Posted on December 9, 2010 by

Google and The Wharton School have partnered to gather and provide quick perspective on managing the change in the marketing landscape. Among their findings: Advertising is moving TOWARD story and narrative and AWAY FROM just copy & creative. Learn more … Continue reading →

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