Comedy Central, which will air a Charlie Sheen roast on September 19, is amping up a set of social tools to get the audience more engaged than ever before. The network will have a digital dashboard where fans can play along, comment, interact with other participants, and share with their social networks.
The dashboard, which will live on Comedy Central’s website, includes the “Charlie Cam,” which will stay locked on Sheen throughout the broadcast even as other people are presenting or cracking wise. The top-right has a section where users can tweet or post about the show, and the red graph shows the cumulative amount of tweets by volume. The middle section is called “Share the Burn”; throughout the broadcast, short video clips will appear in the timeline which users can also post to their social networks.
Courtesy of mashable.com
