Rovio Entertainment, the company behind Angry Birds, is in talks with Starbucks to bring the game to life in Starbucks’ retail locations.
The gaming company is considering partnering with Starbucks to sell virtual goods and set up electronic leaderboards in the ubiquitous coffee shops. The extra visibility could lead to more players and fans — an important step in the company’s continued growth leading up to an initial public offering.
Rovio senior vice president Wibe Wagemans told Bloomberg in an interview that the in-store promotions are an attempt to acquire new players and sell a wider range of Angry Birds-related products, especially in light of the company’s anticipated IPO sometime in the next few years. Wagemans said the company is already selling 1 million Angry Birds stuffed animals every month, and being able to increase the types and amount of merchandise offered might significantly impact Rovio’s bottom line.
